Auditing a website is not something that brings forth a great deal of joy for webmasters and publishers. If you’ve never done this, you are not missing out on some sort of party. When you hire a SEO company, they will do this the first chance that they get. What is involved in this is a lot of moving parts that you may not be aware about. The focus of auditing is to look at what you have on your site, and many other elements. Once that is complete, a report can be drafted to figure out what your next step is in regards to internet marketing. You cannot start the marketing process without knowing where you currently stand. That is the biggest mistake that people make when they are starting to look into the marketing world for themselves and others. If you feel that you can get away with an overnight success, or hit viral status without any attention to optimization strategies and a full audit of where your page is in regards to internet marketing, you will be sorely disappointed. There is a lot of work that goes into all of this, and a good company will help you bind it and figure out how to corner the right marketplace.
A Look At Indexing
The first thing that a SEO company will do is check on whether or not you’re indexed. Indexing is important because it will tell you whether or not a site is even being seen within search parameters. Some websites do not come up at all, even if you were to search their whole URL. This becomes a serious problem and most people don’t even realize it. If you are not found through regular searches, you are not going to get any traffic. Of course, you can fix this with a few steps, but if you are not indexed within the full scope of your domain name, you most likely are not going to appear for any keywords that are within the bounds of your site. For instance, if you’re selling books and you want to rank high for “book sellers” or “used books”, you may not appear at all within the first 100 pages or even 200 pages of search results. If that’s the case, you will not usurp any traffic from competition at all.
Recommendations Given From Niche Websites
Recommendations in this regards will be in the form of reviews and backlinks. When you’re dealing with a SEO company, they will look for these things across the board. If you do not have anyone talking about your business, website, or giving you a thumbs up in social media pages, you are essentially an island. There are a lot of businesses that are just that, an island amidst a deep ocean of web content. It’s important that you do not allow yourself to get isolated in this manner. You want ensure that you’re able to get indexed and recommended from niche sites that are related to your industry. If you have any sort of links, a company will find them and see whether or not they are “natural” or not. If you have a lot of random spam links, you will get punished, even if you aren’t directly involved with generating any links at all.
Another piece to the auditing world is that of numbers. A company will look to see if your numbers are on the rise, in decline, or are completely disastrous. The numbers matter a great deal in regards to moving forward with the right elements. When discussing this, you’ll find that the first major number that you will want to fix is the bounce rate of your page. This occurs when a person lands on your site and then immediately leaves. The rates at which people leave determine the “bounce rate”, and if it is high and the time spent on your site is very low, you will need to appeal to that change. Not only that, you will want to know the number of people reaching your site through organic traffic, social media traffic, and any other form of traffic that you can think of. If you do not know the numbers, you will not be able to make a plan for raising the bar, lowering the bounce rate, and getting more interaction with the audience you’re targeting.
Demographics and Research
Without knowing who your audience is or how to reach them today, you will be lost. Whether you like it or not, the marketing components of modern websites require you to figure out demographics, audience, and market research. This is a lot more complicated than just saying that you want to target everyone on the internet. It’s absolutely wrong to think that you are reaching everyone, because you know that’s not true. This becomes especially true for niche websites that may not be for everyone. For instance, if you’re running an adult website, do you really want to target anyone besides adults? It’s that kind of hard line that you should consider whenever an audit is being drafted, especially if your goal is to get help from a SEO company.